Design Experiences that Will Always Progress
A poorly designed experience can stop the user from progressing which can be frustrating and disappointing. Let's say the first step in the experience is to go to a bank but we you have a user who lives in a rural setting. If there are no banks nearby, the user is blocked and cannot progress in the experience. With adaptive content, we can set a preference that the experience starts at a bank, but if no bank is close by, then it starts near a school, but if no school is nearby, then it picks a random point near the user. In this case, a bank is preferred, then a school but if neither is available, a generated random point will at least let the person move the experience forward. The generated random point is the alternative that is available to everyone.
Design an Experience that Feels Real
In the second case, adaptive content allows for more contextualized content which makes the experience feel more personal. Let's say you want a user to walk to a nearby museum. You can use adaptive content to change the message based on any condition. For example, the content can adapt to a weather condition. If it is raining, a prerecorded audio message will play saying "You'd better hurry to the museum or you're going to get soaked". If it is sunny, it might say "Take a stroll to the museum. We don't get enough days like this!". You’ll need to decide in advance where adaptive content is appropriate and if so, generate the necessary media to play when each alternative is reached.