JUNGLE-IZED for Times Square

 
Photo by Ka-Man Tse for Times Square Arts

Photo by Ka-Man Tse for Times Square Arts

 
It’s just a wonderful experience.
— Sherry Dobbin, director Times Square Arts

A voyage through the Amazon jungle from busiest intersection on Earth.

Soundwalk Collective and Times Square Arts used Motive.io to transform 8-square blocks of Times Square into the Amazon. The interactive multi-sensory location-AR experience, designed by Fred Adam (GPS Museum), maps different blocks to times of the day or the night in the jungle. 42 Street becomes the Amazon river.

Motive’s technology is pure science fiction. It’s the like working in the future.
— Fred Adam, Designer
 
Photo by Ka-Man Tse for Times Square Arts

Photo by Ka-Man Tse for Times Square Arts

 
Amazon leaders sing as images of the jungle display on Times Square billboards. The finale to the JUNGLE-IZED experience fuses the app with a live performance.

Amazon leaders sing as images of the jungle display on Times Square billboards. The finale to the JUNGLE-IZED experience fuses the app with a live performance.

 
"Vancouver startup links sounds of the Amazon to New York."

"Vancouver startup links sounds of the Amazon to New York."

"Jungle-ized is massive: artwork brings the Amazon to the concrete jungle"

"Jungle-ized is massive: artwork brings the Amazon to the concrete jungle"

"Observe Earth Day With a Nature Takeover in Times Square"

"Observe Earth Day With a Nature Takeover in Times Square"

"Amazon rainforest sounds echo through Times Square in interactive ‘Jungle-ized’ audio exhibit"

"Amazon rainforest sounds echo through Times Square in interactive ‘Jungle-ized’ audio exhibit"